Trademarks are valuable intellectual property assets that should be protected and properly managed.
As a growing business with a large portfolio of intellectual property, Shift Law has been critical to the successful registration and protection of our trademarks. Not only is John diligent, creative and thoughtful in his ability to advise on the best method to register marks and respond to office actions here in Canada, but he has helped us organize our international portfolio through monitoring and by connecting us with excellent agents in other territories. Given our unusually large IP portfolio for a company of our age and size, costs to administer our marks have been prohibitive in the past. John's cost structure is transparent, reasonable and project-based, which has allowed us to effectively budget and foresee our legal expenses and to continue to build our Canadian portfolio. Further, John is a pleasure to work with!
Jacqueline Prehogan, Founder and President of Canada Pooch Ltd. and Open Farm Inc.
John Simpson at Shift Law provides us with the kind of straightforward, expert advice that we need to manage and protect our trademarks. John's in-depth knowledge of the legal issues and his strategic insights are invaluable to us, as is his timeliness, responsiveness and overall focus on customer service.
Patricia Finkelstein, General Counsel, Heart and Stroke Foundation of Canada
Take stock. Manage. Protect.
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