Boutique Trademark Prosecution & IP Litigation Law Firm

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A Practical Guide to Intellectual Property
for Canadian Business Owners

You will learn:
  • How to choose the right business and products names
  • How to protect a trademark
  • IP advice for hiring new employees, contractors, or consultants
  • How to monetize your IP

And much more!

Trusted by clients such as:

  • Supremely competent.

    We are honoured to recommend the services of John Simpson for all things relating to intellectual property, especially trademark litigation. John is a highly capable, measured, and supremely competent lawyer…John did a masterful job for us and I’m sure he will for you as well.

    David L., Co-founder and CEO
  • Wicked smart and generous with his time

    I HIGHLY recommend John and his team for any intellectual property needs that you might have. John is talented, wicked smart, and generous with his time. They are truly a forward-thinking, forward-moving law firm.

    Aaron B., President
  • Outmaneuvered the opposing lawyers

    Shift Law represented us against a large Bay Street firm in a business-critical trademark litigation suit. They outmaneuvered the lawyers on the other side at, I’m sure, a fraction of the cost. They were a pleasure to deal with and we were delighted with the result. We will trust them again in a heartbeat if we ever need to.

    Steve W., Co-Owner
  • Supremely competent

    We are honoured to recommend the services of John Simpson for all things relating to intellectual property, especially trademark litigation. John is a highly capable, measured, and supremely competent lawyer… John did a masterful job for us and I’m sure he will for you as well.

    David Farnell, Co-founder and CEO of Real Food For Real Kids Inc.
  • Top 10 intellectual property boutique

    “Big Law dedication to excellence in technical matters and client service, with boutique-level humanness and rate structures and flexibility.”

    “Exemplary service and professionalism.”

    “Very service oriented and great attention to detail.”

    Read Article

    Client Testimonials, Canadian Lawyer Magazine Survey
  • Expert advice

    John Simpson at Shift Law provides us with the kind of straightforward, expert advice that we need to manage and protect our trademarks. John’s in-depth knowledge of the legal issues and his strategic insights are invaluable to us, as is his timeliness, responsiveness and overall focus on customer service.

    Patricia Finkelstein, General Counsel, Heart and Stroke Foundation of Canada
  • High level of service

    John has provided us with a very high level of service over the years, as a trusted legal adviser and as a smart and aggressive advocate when we’ve need one.

    Sammie Kennedy, CEO and creator of Booty Camp Fitness Inc., PROFIT Magazine's 2010 Young Entrepreneur of the Year
  • Pleasure to work with

    John Simpson is an intellectual property and trademark lawyer with the best combination of independent, low-to-the-ground savvy and the broad insight that comes from experience in big firms. He’s a pleasure to work with, and I’m continually grateful for his balanced legal perspective.

    Josh Greenhut, Brand Strategy Consultant
  • Uncover the best answers

    John Simpson has the success traits a business would desire in any lawyer – he’s quick to respond, he’s an expert, and he’s service-oriented. John has the desire and aptitude to consistently dig at matters, seeking to uncover the best answers or responses for his clients. For copyright and trademark legal matters, John Simpson and Shift Law are highly recommended.

    Andrew Schiestel, President and co-founder of tbk creative