Focused, Practical Trademark Advice

Shift Law’s trademark advice is focused, practical, thoughtfully considers the costs and benefits of particular strategies, and is valuable to our business.

I highly endorse the value of his work

John Simpson supports us in our trademark needs in Canada. John is intelligent, forward thinking, and a great communicator on our projects. I highly endorse the value of his work, and his stellar reputation appears to be well noted within the trademark community.

Complete confidence

I have complete confidence in John’s ability to resolve whatever we need to resolve to keep business moving forward.

Shift Law protects our brand

As we grow and scale in the market, Shift Law protects our brand and makes our life easier.

Thorough and straightforward

Shift Law is thorough, their process is straight-forward, and they have resources available that enable us to do business in other jurisdictions.

Practical advice

John is technically strong, provides practical advice, and works in a cost-effective manner.

Effective and cost efficient

John is defending us very well, and is effective and cost efficient.

Supports our large trademark portfolio

Loblaw has a fairly large trademark portfolio, and Shift Law has the personnel to support and help us get through proceedings.

Supremely competent

We are honoured to recommend the services of John Simpson for all things relating to intellectual property, especially trademark litigation. John is a highly capable, measured, and supremely competent lawyer… John did a masterful job for us and I’m sure he will for you as well.

Wicked smart and generous with his time

I HIGHLY recommend John and his team for any intellectual property needs that you might have. John is talented, wicked smart, and generous with his time. They are truly a forward-thinking, forward-moving law firm.

Outmaneuvered the opposing lawyers

Shift Law represented us against a large Bay Street firm in a business-critical trademark litigation suit. They outmaneuvered the lawyers on the other side at, I’m sure, a fraction of the cost. They were a pleasure to deal with and we were delighted with the result. We will trust them again in a heartbeat if we ever need to.

Top 10 intellectual property boutique

“Big Law dedication to excellence in technical matters and client service, with boutique-level humanness and rate structures and flexibility.”

“Exemplary service and professionalism.”

“Very service oriented and great attention to detail.”

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Expert advice

John Simpson at Shift Law provides us with the kind of straightforward, expert advice that we need to manage and protect our trademarks. John’s in-depth knowledge of the legal issues and his strategic insights are invaluable to us, as is his timeliness, responsiveness and overall focus on customer service.

High level of service

John has provided us with a very high level of service over the years, as a trusted legal adviser and as a smart and aggressive advocate when we’ve need one.

Pleasure to work with

John Simpson is an intellectual property and trademark lawyer with the best combination of independent, low-to-the-ground savvy and the broad insight that comes from experience in big firms. He’s a pleasure to work with, and I’m continually grateful for his balanced legal perspective.

Uncover the best answers

John Simpson has the success traits a business would desire in any lawyer – he’s quick to respond, he’s an expert, and he’s service-oriented. John has the desire and aptitude to consistently dig at matters, seeking to uncover the best answers or responses for his clients. For copyright and trademark legal matters, John Simpson and Shift Law are highly recommended.